How I Create Communities Not Campaigns
I share the details of my recent project with Tommy Hilfiger and Shawn Mendez
Happy Monday! I hope your week is off to an awesome start. I'm excited to share a behind-the-scenes look at what goes into building a community around a purpose-driven partnership. In this episode of Casual Mondays, we explore the remarkable collaboration between Shawn Mendes and Tommy Hilfiger, delving into how they're making clothing more responsibly.
Join me as I uncover the details of this year-long partnership, from PR and social media to influencer activations and in-store meet and greets. Gain valuable insights into building a community by working with creators and the intricacies of large-scale collaborations.
Watch the episode now ➡️
I believe that Mondays shouldn't be dreaded, but rather embraced. I see them as an opportunity for inspiration to kickstart your week. So grab your morning coffee, enjoy a lunch break, or wind down your day with this captivating vlog (I hope you agree).
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Wishing you an amazing week ahead!
Harry B