How I Launched Product Without a Big Name Celebrity
Leveraging the power of NOW
Happy Monday! This week's episode is a short one, but it showcases my firsthand experience on creating a successful influencer-based product launch without relying on big-name celebrities. I will explain how tapping into the "NOW" of culture helped me generate conversations and buzz. Let's travel back to 2015, where I'll provide an example of how collaborating with micro-influencers for Adidas Originals' NMD launch led to remarkable success.
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- Harry b